![]() ![]() This was the name for what the developers were expressing. ![]() In the article, Grams talks about the ‘ mental brand tax‘ incurred when projects have additional brand names users are expected to understand. Not long after that I was reading this article: Kill extra brand names to make your open source project more powerful by Chris Grams. One developer raised the point ‘I never understand the different versions of Eclipse, you know, Luna, Mars, Neon – what does what, which is the Java one I should download? With IntelliJ it’s just IntelliJ community or ultimate,I know what to get.’ I had to stop myself from launching into a let-me-explain-it’s-simple-and-alphabetic explanation and instead just listen and look around to see others were nodding along in agreement with the speaker. I was at a meet-up with lots of Java developers, and inevitably the conversation went to the topic of preferred Java IDE. ![]() I thought I’d heard all the arguments for why developers choose IntelliJ IDEA over Eclipse IDE, but this was a new one. ![]()
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